Window #1 DEMAND
Use...Overture’s Suggestion Tool ( just follow the steps )... and/or 7Search “Related Keywords” Tool . Best Idea = Use both as a cross-check. Or check Google AdWords (monthly estimated searches)
Got your Overture’s Suggestion Tool loaded? Great!...
OK, one more example . Let's say you love fashion and you like to build a marketing website around "fashion" to promote products of your home based fashion shop .
Enter “fashion” and hit “Find It!”
The number in the right column is the number of times that each keyword was searched in the preceding month at Overture. In a sense, it’s an indication of the DEMAND (by your potential visitors) for each keyword that contains the word “fashion.”
OK, what do we have so far? We’ve got a good idea of what your potential visitors want. In other words, we know what’s in DEMAND, and by how much, for a variety of keywords (some of which will become your HIGH-PROFITABLE Keyword-Focused topics) that contain the word “fashion.”
Let's move on to the ....
Window #2 SUPPLY
Before we can start , we need to check out the SUPPLY of your “fashion-containing” keywords. In other words, how many sites already provide content for the keywords that we found in your DEMAND WINDOW ?
Load up Alta Vista or Google... with Google the most consistent one . You can choose , but it's better to stick with one.
And Google reports like this... “Google results 1-10 of about 455,000,000 for "fashion.”
Use Alta Vista or Google to search for each of the “fashion”-containing keywords that you found in your DEMAND WINDOW. Yes, do a search for each keyword. It is a bit tedious, but the
research will pay off in spades. I know you think it's a lot of work. That's why i told you before that it is a lot easier to use an all in one website builder .
First, though, let’s create a MASTER KEYWORD LIST. Do this either in a simple text file, or via a database or spreadsheet program. The best choice is a database like File maker Pro...
Next best choice is a spreadsheet. Both a database and spreadsheet will speed things up and provide you with extra functionality.If the idea of a database or spreadsheet scares you, simply stick with a text list.It’s a bit inefficient so it will take you a little longer, but it will do the job just fine.
OK, here’s what to do with your MASTER KEYWORD LIST. Create four columns and label them KEYWORD, DEMAND, SUPPLY, and SUPPLY SITE INFO. For each “fashion”-containing keyword in your DEMAND window...
1) Enter the keyword itself into the column labeled “KEYWORD” .
2) Enter how many times it is searched (info that you found in the DEMAND WINDOW) into the DEMAND column.
3) Enter how many sites Google or AV finds (in your SUPPLY WINDOW) in your column labeled SUPPLY.
4) Read the listings for the Top 20 sites that Google or Alta Vista returns for each keyword. Make brief notes in the fourth column, SUPPLY SITE INFO . Just get a flavor for the kinds of sites that each KEYWORD search delivers.
An example with 1 MASTER KEYWORD
KEYWORD ; clothing accessories
DEMAND ; 11,100,00 (with Google AdWords)
SUPPLY ; 29,600,000 (with Google.com)
SITE INFO ; clothing accessories, manufactures , suppliers,...
Your task is now ... to compare all the keywords and find the most profitable ones (LOW SUPPLY , HIGH DEMAND ) and to remove the ones totally irrelevant for your business .
Eliminate any words that appear too competitive (SUPPLY is too high or bidding competition at Overture is too intense), especially if they are not searched upon very often ( DEMAND is low).
It is better to stick with one Engine than to mix up ... Google+Google AdWords , Yahoo + Overture ,.... to find demand & supply .
There is one more window to make this list complete, it's just an extension for your MASTER KEYWORD LIST.
Window #3 BREAKOUT
We now need to come up with keywords that are related to "fashion" but don't contain the word "fashion" . You can use Google AdWords Keyword Tool to find your related keywords and then perform the same techniques as mentioned above . And add these RELATED KEYWORDS to your MASTER KEYWORD LIST.
Your MASTER KEYWORD LIST is now complete . This list will allow you to write high profitable content loved by the search engines .
TO MUCH WORK AGAIN I SUPPOSE ....
If you find creating your own list (with a database or spreadsheet program) to be too daunting, and if a text list is too awkward, consider “SBI Manager” software, which is included in SBI.
A powerful automatic work-organizer and time-saver, it makes the entire MASTER KEYWORD LIST child’s play. How?
It does the DEMAND, SUPPLY and BREAKOUT windows (we talk about BREAKOUT below) for you automatically, turning hours of work into minutes, as it builds and researches an entire MASTER KEYWORD LIST for you. It even calculates the PROFITABILITY of every keyword automatically.
If you need more help in selecting the keywords for your business/marketing website do not hesitate to contact me .
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